Initial InteresT | Brand AwarenesS | Lead Generation
What is it?
The Commercial is your more traditional video ad or spot, designed to generate awareness and buzz around your brand, product or service, without giving too much. It can vary in runtime from 15-seconds to 60-seconds, depending on which social platform is being hosted. It also serves as great, attention-grabbing, branded content that conveys who you are in a more high-level approach.
When does it come in handy?
Like any great Commercial you’ve ever seen, the commercials we design for you aim to excite your audience and introduce your brand into their lives. By using your Commercial for broadcast and run strategically in an ad campaign, you can let those who might not be aware that you exist understand that you’re here and you mean business. Use your Commercial in the Awareness stage of your sales funnel and start generating some hype.
Where is it most effective?
Facebook, YouTube or any platform that supports paid advertising is the best place to use your awesome Commercial to start garnering attention and creating excitement and curiosity around your brand.
How to measure its success.
Keep your eye on who’s keeping an eye on your Commercial. By broadcasting your Commercial or implementing it in a paid ad campaign, you can measure its success by understanding the connection between views on the video itself and viewer engagement.
Title: Crown Worthy Hair
Brief: Create a series of dynamic spots with crowned Miss Universe Organization Queens
Client: Miss Universe
Company: CHI Haircare
Duration of project: 1 mo.
Goal: Produce a series of spots that showcase the ability for women to style their hair at home with a variety of CHI tools and products.
Conditions: Each model had to be tailor fitted by our fashion designer as well as record voice overs the day before the shoot.
Challenges: Finding a single filming location that would provide a variety of backdrops and space to capture both video and photography simultaneously. Scheduling was limited to 1 shoot day and had a lot of moving parts including multiple setups, scripts, and looks.
Takeaways: Coordination in-between the stylists and the creative director in terms of pre-production was so instrumental. Multiple schedule revisions had to be drafted to account for the additional time required for hair style changes. Post-production editing required 15 and 30 second versions approved by NBC Universal and the FOX broadcast network.
Team size: 20
Title: Feel the Silk
Brief: Create a series of dynamic spots featuring Biosilk Haircare Products
Company: Farouk Systems Inc
Duration of project: 1 mo.
Goal: Produce a series of spots that showcase the ability for women to attain silky smooth hair using Biosilk products.
Conditions: Model talent recorded voice overs the day before the shoot
Challenges: Finding multiple filming locations that would provide a variety of backdrops for each individual lifestyle. Scheduling was limited to 1 shoot day.
Takeaways: Coordination in-between the marketing team and the creative director in terms of pre-production was so instrumental. Script writing that condensed product call-outs, features and benefits in to a 30 second spot.. Post-production editing required 15 and 30 second versions with and without graphics.
Team size: 10