STEP BY STEP TUTORIAL VIDEO

Education | Retention

 

What is it?

Whether you’re launching a new product in your suite, or a new function for one of your existing solutions, your customers need a little “Show & Tell”. The Tutorial Video does just that: Explains and demonstrates specific information on key functionality of your solution. Think of these as levelled-up “How-To” videos for professionals.

When does it come in handy?

The Tutorial Video is highly effective for showing your existing customers exactly how your product works. Use this video in the Retention stage of your sales funnel and give your customers the information they need in order to properly continue utilizing your product or service.

Where is it the most effective?

In the Retention stage, the most effective content helps reassure and educate customers who have already dedicated time to learning about your product, service and overall brand. Use your Tutorial Video at this stage of your sales funnel process for the best results.

How to measure its success?

A good indicator that your Tutorial Video has done its job is a significant drop in support tickets. This means questions have been answered, and your video is working. When there’s also a noticeable improvement in retention with your current customer-base, you know that your Tutorial Video is a hit.

Goal: Produce a series of step by step professional cut and color videos that showcase the creative possibilities featuring CHI hair colors.

Conditions: 3 day shoot. Scheduling was spread across 3 days. Day 1- cutting. Day 2 - coloring. Day 3 - final video/photo

Challenges: Finding models willing to cut and color their natural hair was difficult but not impossible. 

Takeaways: Stylist needed reasonable amount of time to properly create the desired looks. Color processing time was also accounted for.

Team size: 15

Title: I.D.ENTIFY COLLECTION

Brief: Create a series of "Step by Step Professional" cut and color videos with CHI hair colors

Client: CHI Haircare

Company: Farouk Systems Inc.

Content: Web | Social

Duration of project: 1 mo.

Goal: Produce a series of step by step professional cut and style videos featuring Esquire Mens Grooming Products.

Conditions: 3 day shoot. Scheduling was spread across 3 days. Day 1- cutting & Styling Pro. Day 2 Styling Cons. Day 3 - final video/photo

Challenges: Casting for client approved models. 

Takeaways: Preproduction was crucial for this large scope project. Stylist needed reasonable amount of time to properly create the desired looks.

Team size: 15

Title: Esquire Mens Grooming

Brief: Create a series of "Step by Step Professional" cut and color videos with Esquire

Client: Esquire

Company: Farouk Systems Inc.

Content: Web | Social

Duration of project: 1 mo.

Mooi Creative is a video production company. We offer Premium video production services and video editing to Beauty and Luxury brands.

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