Tool Tour Video
Introduce your new tool with sophistication and style. Show your customers everything they need to know about your tool, features and benefits, and even ease of use.
How can I use this video?
Online stores, Email Blasts, Trade-show screens, Blog Articles, social media, etc.
Title: Tool Tour
Brief: Create a series of tool videos
Client: Ulta Beauty
Company: CHI Haircare
Content: Social | Web
Duration of project: 1 mo.
Goal: Produce a series of tool tour style videos that showcase key features and benefits of a variety of tools.
Conditions: Each video must introduce accurate information of each tool.
Challenges: Writing a script for onscreen text and voice over talent to deliver all required features and benefits within video length.
Takeaways: Preproduction collaboration between marketing executives and director over script approvals prior to shoot was essential.
Team size: 4