Tool Tour Video

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Introduce your new tool with sophistication and style. Show your customers everything they need to know about your tool, features and benefits, and even ease of use. 

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How can I use this video?

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Online stores, Email Blasts, Trade-show screens, Blog Articles, social media, etc.

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Title: Tool Tour

Brief: Create a series of tool videos

Client: Ulta Beauty

Company: CHI Haircare

Content: Social | Web

Duration of project: 1 mo.

Goal: Produce a series of tool tour style videos that showcase key features and benefits of a variety of tools.

Conditions: Each video must introduce accurate information of each tool.

Challenges: Writing a script for onscreen text and voice over talent to deliver all required features and benefits within video length.

Takeaways: Preproduction collaboration between marketing executives and director over script approvals prior to shoot was essential.

Team size: 4