Initial InteresT | Brand AwarenesS | Lead Generation
What is it?
Trade shows are a great way to introduce new product launches to attendees and online followers.
When does it come in handy?
Virtual attendance is now more common than ever before. Give your online audience the full tradeshow experience.
Where is it most effective?
Facebook, YouTube or any platform that supports paid advertising is the best place to use your awesome trade show to start garnering attention and creating excitement and curiosity around your brand.
How to measure its success.
Keep your eye on who’s keeping an eye on your trade show. By broadcasting your recap video or implementing it in a paid ad campaign, you can measure its success by understanding the connection between views on the video itself and viewer engagement.
Title: Trade Show
Brief: Create a recap of the event
Client: CHI Haircare
Company: Farouk Systems Inc.
Content: Social | Web
Duration of project: 40 hrs
Goal: Capture and produce videos from the trade show event.
Conditions: 1 day shoot. On location.
Challenges: Capturing all must-haves from checklist including unexpected schedule updates.
Takeaways: Exhibitor team member credentials are essential for all access of trade show including backstage areas.
Team size: 3