- 10 hr10 hours
- 10,000 US dollars$10,000
How-To videos are a great way to explain to your clients how to use your products and tools. These videos are typically seen on Amazon Stores alongside specific products and tools. Why Are Product Videos Important? Not long ago, we advanced from the power of the written word to the power of a clear image. Now, we’re moving on from images to short videos. Customers would rather watch a short video about your product than read about it. In truth, a good video is very helpful in demonstrating a product’s usefulness and prompting a customer to make the decision to buy. Videos illustrate a product’s detail in a manner that is truer to life than photos. When done right, they take the customer as close to an in-store experience as possible. What Does a Good Video Look Like? A good video does the following: - Illustrates product features - Demonstrates product functioning Seems self-explanatory, right? But it’s important to emphasize the need to focus on the product. This means you should use a minimum of narration. In fact, if it’s possible to convey your message without a voiceover at all, do it. Your messaging should be as simple as possible, without any distraction from the product itself. Before you create your video, review any comments that’ve been made about your product, whether that’s on Amazon, your website, or social media. Make sure you answer any recurring questions that may prevent customers from fully committing to the purchase.
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